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Inside FAST Music Trends

New VIP+ Analysis: A detailed look at the state of music FAST channels, featuring key genres, who the major players are and what's next.

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Karol G Is Named Vevo’s Most Viewed Global Artist, With ‘Provenza’ Cited as...

Karol G has been crowned Vevo’s most-viewed artist globally and has the platform’s single most-viewed video of the year. The visualizer for her hit “Provenza” reached the No. 1 spot with 547 million...

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Freevee, Free Streaming Exclusives Emerge as NewFronts Winners 

VIP+ Analysis: The free streaming world has moved on from mainly licensing old content to using exclusive content or channels to stand out.

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Niall Horan Kicks Off Vevo’s ‘Extended Play’ Series in the Hills of California

Niall Horan is starring in the first episode of Vevo’s freshly launched live performance series, “Extended Play.” Premiering today, the franchise welcomes artists to spotlight their songwriting and...

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FAST Channels See U.S. Music Boom

VIP+ Analysis: It’s been a banner year for free streaming music channels, with tremendous growth in overall numbers, led by video channels. 

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Survey: Most Americans Unaware of Black Music Month 

VIP+ Analysis: A new consumer poll shows familiarity with Black Music Month is low, despite many TV and FAST networks celebrating it.

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Inclusive Marketing Avoids Past General Audience Buying Mistakes

VIP+ Guest Column: Why the term 'multicultural' should be replaced with 'inclusive' in order to reflect today's audience realities.

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Yes, There Are Originals on FAST

VIP+ Analysis: Dispelling the myth that FAST is just for recycling old content, an analysis of the various strategies around its originals.

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Content Discovery Is Fueling Love for FAST

VIP+ Analysis: Exclusive data from Vevo shows one of SVOD’s major pain points is one of FAST’s biggest selling points for consumers.

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Taylor Swift Is Vevo’s ‘Most Watched Artist’ in the U.S., Karol G Is ‘Most...

It’s the end of the year and Vevo has crunched the numbers to find out which music videos and artists saw the highest viewership on the platform. After releasing multiple albums, touring the world with...

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