Inside FAST Music Trends
New VIP+ Analysis: A detailed look at the state of music FAST channels, featuring key genres, who the major players are and what's next.
View ArticleKarol G Is Named Vevo’s Most Viewed Global Artist, With ‘Provenza’ Cited as...
Karol G has been crowned Vevo’s most-viewed artist globally and has the platform’s single most-viewed video of the year. The visualizer for her hit “Provenza” reached the No. 1 spot with 547 million...
View ArticleFreevee, Free Streaming Exclusives Emerge as NewFronts Winners
VIP+ Analysis: The free streaming world has moved on from mainly licensing old content to using exclusive content or channels to stand out.
View ArticleNiall Horan Kicks Off Vevo’s ‘Extended Play’ Series in the Hills of California
Niall Horan is starring in the first episode of Vevo’s freshly launched live performance series, “Extended Play.” Premiering today, the franchise welcomes artists to spotlight their songwriting and...
View ArticleFAST Channels See U.S. Music Boom
VIP+ Analysis: It’s been a banner year for free streaming music channels, with tremendous growth in overall numbers, led by video channels.
View ArticleSurvey: Most Americans Unaware of Black Music Month
VIP+ Analysis: A new consumer poll shows familiarity with Black Music Month is low, despite many TV and FAST networks celebrating it.
View ArticleInclusive Marketing Avoids Past General Audience Buying Mistakes
VIP+ Guest Column: Why the term 'multicultural' should be replaced with 'inclusive' in order to reflect today's audience realities.
View ArticleYes, There Are Originals on FAST
VIP+ Analysis: Dispelling the myth that FAST is just for recycling old content, an analysis of the various strategies around its originals.
View ArticleContent Discovery Is Fueling Love for FAST
VIP+ Analysis: Exclusive data from Vevo shows one of SVOD’s major pain points is one of FAST’s biggest selling points for consumers.
View ArticleTaylor Swift Is Vevo’s ‘Most Watched Artist’ in the U.S., Karol G Is ‘Most...
It’s the end of the year and Vevo has crunched the numbers to find out which music videos and artists saw the highest viewership on the platform. After releasing multiple albums, touring the world with...
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